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Chris Lema

Misunderstanding the goal of the Gutenberg Experience

I checked out the Gutenberg plugin and new writing experience for WordPress – via an early plugin version. It’s clear I missed the goal of this thing. I tried the new Gutenberg writing experience for WordPress today! Having read all the early reviews of the new Gutenberg plugin (which is still a very early release), and then reading the interview that Matt Mullenweg did with Torque at WordCamp Europe, I was excited to try it out.…

Private Content for Each Member on your Site

If you want private content for each different member of your site, this could be very helpful for you. Individualized Private Content This is one of those features I’ve wanted for just about every coaching or mentoring site I’ve worked on.…

Becoming a Great Conversationalist

Most of us aren’t great at business conversations In a CNN poll run a few years ago, they asked people how well they could manage a business conversation. I’m sure that the people who responded (more than 3500 in a nationwide poll) crafted their own unique spin on the scenario they were imagining.…

What do you know (and not know) about eCommerce Trends?

8 eCommerce trends you may or may not know Sometimes it helps to raise your head up and look around. It’s easy to get caught thinking you know what you know, only to have to spend some time checking out how things are changing.…

The 1 simple way to make more money in 2017

If you want to make more money in 2017, you don’t need 12, 37 or 101 new ways. You need this one trick. This one strategy. Check it out. Can I ask you a question? Over the last several weeks, I’ve ended up in several conversations about the WordPress ecosystem.…

Marriage, family & work – Managing for Happiness

Do you know David Henzel? I met David several years ago, and he was already someone to pay attention to. We were in Las Vegas at a conference and was already a serial entrepreneur working on the latest business he’d help co-found, MaxCDN.…

Why I love Heap Analytics (and why you should too)

Everything is different at scale If I asked you to figure out how many people on your block (about 20 homes) had visited Disneyland in the last year, you might decide to go door-to-door and ask. But if I asked you how many people in your state had visited Disneyland in the last year, that particular strategy wouldn’t work.…

Is the WordPress economy shrinking?

Is the WordPress economy hurting? Shrinking? I don’t know if you have heard this from folks, as you’ve been talking or thinking. Maybe you run an agency that focuses on WordPress websites and you’re starting to hear folks talk about, “We’re getting less leads.…

Becoming a better blogger

Becoming a better blogger is just like becoming a better guitarist There’s no way you become a great (or even decent) guitarist without picking up a guitar, grabbing a music book, learning where the notes and positions are, and this is the most important part, practicing the guitar.…

Expertise can disconnect you quickly. Choose Vulnerability.

The Expert vs The Experienced Learner Let’s say you’re about to teach something to an audience. You step on the stage. And in that moment, you have to determine your tone. Will the tone be of an expert who’s there to articulate and share information that ought to be trusted because of your experience and expertise?…

Inside Out vs Outside In Marketing

Inside Out vs Outside In marketing For the last few years I’ve been coaching and working with companies to help them – from a marketing perspective or from a product development perspective – shift the defaults of their thinking. The shift is one I felt like I had made several years ago and was now ready to systematize it in both product marketing and product development.…

The power of networking: the key for product developers

There are more smart people outside your company, than within it. It’s the law of numbers. Be adaptive.—@reidhoffman pic.twitter.com/waM5dJeIsF — Vala Afshar (@ValaAfshar) June 7, 2017 Let’s talk about the Power of Networking If you’ve spent the last several years becoming an amazing software developer, first let me just say that you’re awesome.…

How to turn a blog post into video – using Content Samurai

video-post-summary Have you seen videos like these? The other day I clicked a link on Twitter to an article that was on CNN. When I got to the post, I noticed there was a video at the top of the page. It may have even auto-started, but that wasn’t what surprised me.…

Evaluating the best WordPress LMS plugins of 2017

How do you choose from the best WordPress LMS plugins? A few years ago I decided to watch a show that I’d never heard about. It was called The Wire. I simply found it, decided to watch it, and then loved it.…

Email Gating for Videos – leveraging ConvertPlayer

Do you remember LeadPlayer? Long before there was the company and product Leadpages, there was another product that I purchased called LeadPlayer. It was a product developed by Clay (from Leadpages) and his lead developer, Simon Payne. It was the first product I purchased from those guys and I loved it because it made email gating (when it comes to videos) really easy.…