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Chris Lema

Should I use the WordPress Jetpack plugin on my site?

Other than which host to use, the only other question I hear most from both beginners and advanced users is whether using the WordPress Jetpack plugin will help or hurt their site. Should you use the WordPress Jetpack plugin? There’s an old Chris Rock comedy sketch (Cheap Pete – not suitable for children) where Chris is trying to buy an Audi.…

Hiding the coupon code box: why hiding the discount field may help you

Should you hide your discount field? Most online shopping carts, including WooCommerce, show a coupon code or discount code option in the shopping cart. It’s so common that I almost never see a WooCommerce site without it. And yet, I wonder if the people who designed / developed the site have had extensive conversations with the site owners about the discount code field.…

Should I use the Genesis Framework by StudioPress?

It’s a common question. It all started with a tweet. The other day I tweeted that I’d migrated a site over to Liquid Web. Someone saw the tweet, clicked the link, visited the site and noticed it was using the Genesis Framework by StudioPress.…

What is second mover advantage? Entering a market late.

The stress of not being a market pioneer It’s a regular question that I hear when talking with people about new products. Especially in the WordPress ecosystem, people regularly ask the question. Are all the good product ideas already taken? The underlying assumption is that once a single product exists, or once a great product exists, that there is no room for anyone else.…

If you need a new WordPress site, skip the middle man

Are you looking to get a new WordPress site built? Have you seen the television show, The Wire? It’s an incredible show – great visuals, great story, great everything. And it’s intense. But mostly, what stood out to me when watching was that there was so much stuff that was regularly hidden from so many people.…

Why Choose WooCommerce?

Einstein once said, “What is right is not always popular and what is popular is not always right.” Does this hold true for WooCommerce? Should you pick this popular WordPress eCommerce plugin? Every few days on Clarity, I am asked about eCommerce and WordPress.…

Why Choose WooCommerce?

Einstein once said, “What is right is not always popular and what is popular is not always right.” Does this hold true for WooCommerce? Should you pick this popular WordPress eCommerce plugin? Every few days on Clarity, I am asked about eCommerce and WordPress.…

Understanding network effects helps you build better products

Understanding Network Effects For more than eight years, I was lucky enough to work at a software company focused on vertical markets. I didn’t step into the company with any expectation that it would be any different from any of the software companies where I’d worked before that.…

Understanding network effects helps you build better products

Understanding Network Effects For more than eight years, I was lucky enough to work at a software company focused on vertical markets. I didn’t step into the company with any expectation that it would be any different from any of the software companies where I’d worked before that.…

New year planning: 4 things to get right

The four things to get right When it comes to new year planning, most people make resolutions. Resolutions that frankly fail within the first few weeks of the new year. So if you want to do new year planning the right way, I suggest you steer clear of resolutions and instead focus on these four things.…

Free Course on MemberPress & Beaver Builder coming…

Yes. A Free Course! If you are trying to build a membership site, then you know one of my favorite plugins is MemberPress. And if you want your site to look good, you know I recommend Beaver Builder. So in January I’m launching a free course – six parts – that walk you thru the exact steps to creating a membership site that looks good.…

Have you been waiting for WooCommerce Apple Pay integration?

WooCommerce Apple Pay integration is here! Christmas came early this year – especially if you’re a store owner who has a majority of their customers arriving on iPhones. If you’re one of the people waiting for WooCommerce Apple Pay integration, then your wait is basically over.…

eCommerce Trends in 2017: Push Notification Automation

Predicting eCommerce Trends We’re just days away from the start of 2017, so it makes sense that we should start making guesses about what 2017 will bring with it, and nothing is more interesting than trying to predict trends in eCommerce.…

Are you registering a new domain?

Are you registering a new domain? If you are, then maybe you’ve been doing what I’ve been doing forever – using GoDaddy. For years I’ve been buying domains from GoDaddy. And before you start thinking about all the negative feelings you have about the company, you should know that I’ve rarely had any issues with their domain registration services.…