How to write a Services Page that works

Most Services Pages suck We can all agree that there are few things harder than writing about yourself, right? Whether it’s your About Page, your Services Page, or anything else where you have to articulate your value, things get really hard, really fast.…

How to write a Services Page that works

Most Services Pages suck We can all agree that there are few things harder than writing about yourself, right? Whether it’s your About Page, your Services Page, or anything else where you have to articulate your value, things get really hard, really fast.…

The importance of knowing yourself

In business everyone has an opinion I spent ten years starting software companies. It was such a different time that it barely holds any resemblance to today’s environment of startups. But the one thing that hasn’t changed, over the last 22 years, is that there’s never a lack of opinions.…

5 Strategies to grow your online business

Want to grow your online business? If you talk to enough people today, when you want to grow your business, it almost sounds like there’s a single strategy – Facebook ads. That just doesn’t sound right, does it? But what do you do when you want to grow your online presence?…

What does it take to scale WooCommerce?

Can you scale WooCommerce? One of the most common questions I hear a lot about WordPress and eCommerce revolves around the notion of WooCommerce and it’s ability to scale. “Can you scale WooCommerce?” people ask me. And my answer is always yes.…

How to Hire Amazing People

I believe anyone can hire amazing people – recruiting takes time and effort but I don’t think it’s an exclusive skill that only few people have. How to Hire Amazing People In the last few months I’ve been recruiting and hiring a lot of really incredible people.…

Demonstrating Progress on Website Projects

Demonstrating progress was easy In the old days, when I would work on a website project, there were some natural phases to the work I did. Your process may have been different, but mine went something like this.
  • Phase One: Define project / Agree on Scope
  • Phase Two: Create Thumbnails of Design Concepts
  • Phase Three: Create Photoshop Files of Final Design
  • Phase Four: Turn Designs into Code
  • Phase Five: Fine Tune Everything
  • Phase Six: Launch
If this feels very “waterfall” to you, and you’re more of an “agile” person, know this: I did a lot of iterating in each phase with customers until they were happy.…

When pitching new business, ask this question

Advice for Pitching New Business If you’re a digital agency or freelancer, you’re continually pitching new business. And there are tons of valuable tips that you’ll hear from a lot of people. You’ll hear advice like: Have a unique value proposition. …

Managing WordPress timed content by membership levels

Timed Content in WordPress If you talk to people about scheduling and managing timed access to content in WordPress, people will often talk to you about scheduled posts. It’s the idea that you write something and then give it a date for when you want it published.…

Comparing conditional logic in WordPress forms

Conditional logic is the key to online forms Physical forms don’t ever feel as imposing as web forms. I don’t know why that is, but when I get a form at a doctor’s office, for example, that form collects tons of data on a single sheet of paper and I don’t feel stressed.…

Learning to Value Me

Newsflash: it is my job to value me. I have a strong desire to feel valued, in fact, it’s one of my Core Desired Feelings that I’ve identified by participating in Danielle LaPorte’s Desire Map program. If you haven’t heard of this before, I highly encourage you to check it out.…

Parents, You MUST Watch 13 Reasons Why

I just finished watching 13 Reasons Why and I’m a mess. Emotionally gut-wrenching, I am conflicted. Also, grateful, horrified, shocked, challenged. I presume this was the intended goal for the team that developed the series. Mission accomplished. For that reason alone, it is absolutely brilliant.…

Mama Bear vs. Pornography: You Owe Your Children the Truth

I disagree that pornography (and its repercussions) is the new drug. These issues have been escalating for decades, only now smart phones and easy access to the internet have exponentially increased the availability of sexually explicit material. It’s relevant to the point that WE HAVE ASSEMBLIES AT SCHOOL TO TALK ABOUT PORNOGRAPHY.…